June 25, 2010

The Rexona Run 2010

What makes a man go the extra mile? Is it the lure of triumphantly crossing the finish line? Or is it the knowledge that each step he takes, each kilometer he completes may change the landscape of sports development among today's youth?

Rexona Men challenges runners to go the distance at the first Rexona Run slated on August 1, 2010 at the SM Mall of Asia grounds to help motivate the love of an excellence in sports among children.

Aside from supporting a worthy cause, runners can expect something new at the Rexona Run. For starters, runners - beginners and enthusiasts alike - will test their mettle on the 3K, 5K, 10K or 21K flat course - the first time that a new route will be used on the SM MOA grounds. This new route will bring runners through the Marina of the famous Manila Bay.

Another first is the use of the D-Tag, a disposable timing chip as used in the much celebrated New York City marathon. The D-Tag is lighter and more accurate than most timing devices and is simply attached to the runner's shoe. Time is recorded via Radio Frequency Identification (RFID) technology each time a runner crosses time check points eliminating long lines and waiting periods. The disposable tag also eliminates queuing after the race to return the chips.

Registration begins June 28 until July 19 at the following Times stores: SM Mall of Asia, SM North Edsa, SM Southmall, SM Megamall, Glorietta and at R.O.X. Runrio brings another innovation to the registration process by making use of an iPad at each registration booth to capture the registrants details and immediately upload it to their database.

Registration is also available online at www.runrio.com. Details of the event will also be posted on Sports Fan Center on facebook, the fan page of Rexona Men Sport Defence, the brand's latest variant designated for the sports fan.

Fees are at P400 (3K), P600 (5K), P600 (10K) and P750 (21K). Race kits will be given to participants upon registration including a singlet, bib, D-Tag, and a 150mL Rexona aerosol.

For more information, please call the secretariat at (02) 703-1736.

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