July 25, 2013

Sofitel – Run Rio Battle of the Sexes Leg 2

After the success of the Battle of the Sexes Leg 1 that attracted more than 3,000 runners, Sofitel and RunRio once again teamed up in showcasing another event dubbed as the Sofitel – Run Rio Battle of the Sexes Leg 2.

The proceeds of this event will go to the Virlanie Foundation, the same beneficiary from the previous event. It is Sofitel Philippine Plaza’s advocacy to create a brighter future for the less privileged children of Manila. Since 2007, the hotel has launched several projects to help raise funds to support the foundation’s benevolent activities in order to reach out to the children and families living in the poorest areas of Metro Manila.

Date and Time: 
Sunday, September 01, 2013, 05:30AM
Our Goal:
To build and sustain the running community in the Philippines by redefining running through the marathon event’s unique concept of of male vs. female to create a brighter future for the less privileged children of Manila
Our Positioning:
Inspire, educate, celebrate and defend your gender!
Our Mechanics:
Male and female to compete against each other to reach one finish line in one venue in two given distances of your choice. Female runners will run first with a head-start of 3 minutes for the 5K and 7 minutes for the 10K who will then be followed by the men afterwards
Event Details:

Owner: RunRio Inc.
Title Sponsor: Sofitel Philippine Plaza Manila
Venue: Block 16, SM Mall of Asia Grounds
Start Time: 05:30AM
Race Distance: 5K and 10K
Target Registration: 3,000 runners
Registration Fee: 5K- Php 500.00 10K- Php 800.00
Registration Period: Online: June 17, 2013 Online: August 11, 2013
Online: July 16, 2013 In-store: August 25, 2013

Registration Sites: Riovana BGC
Riovana Katipunan
Toby’s MOA
Toby’s SM The Block

Age Categories: 
  • 16 under 
  • 17-24
  • 25-29
  • 30-34
  • 35-39
  • 40-44
  • 45-49
  • 50-54
  • 55-59
  • 60 above

5K / 10 Age Categories (1 Male and 1 Female)
1 GC Spiral for two persons
1 Nike + Ipod sports kit
1 Pair of shoes World Balance
10K / 10 Age Categories (1 Male and 1 Female)
1 GC Spiral for two persons
1 Nike + Ipod sports kit
1 Pair of shoes World Balance
1 Overall Winner Each for 5K and 10K
1 Sofitel Suite GC for two persons with breakfast at Spiral
1 Nike + Ipod sports kit
1 Pair of shoes World Balance
Raffle prize of a “Weekend Luxury Stay Package” consisting of: 
3-night stay at a Sofitel Suite with breakfast for four with full access to the Club Millésime
5 Spiral GCs for 2 persons
5 Le Spa GCs
1 Vietura Aesthetic Center GC worth Php 25,000.00
Raffle Mechanics: To qualify for the raffle, interested participant should:
  • Bring a VALID PROOF OF IDENTIFICATION during registration. VALID ID can be any of the following: 
o Government-issued ID
o Passport
o NSO-issued Birth Certificate
  • Participants will be categorized as Male or Female based on the gender indicated on their Valid ID
  • Participant’s age group will be determined based on the age/birth date indicated on their Valid ID
Raffle Terms and Conditions:
  • This promotion is open to all Filipino and non-Filipino citizens of all ages.
  • The runner must provide complete and accurate information upon registration. This includes the runner’s full name, mailing address, correct age, email address and contact number.
  • The raffle stub attached to the race bib shall serve as the official raffle entry of all participants. All raffle stubs must be dropped at the tambiolo in front of the stage by 7:00am on race day.
  • The raffle draw will be held on September 1, 2013 during the post-race awarding ceremony at the stage of the activity area at the Mall of Asia.
  • The winner (1) must be physically present. If the runner is not present, the raffle draw will continue until a physically present winner is chosen, subject to presentation of valid government ID or documents.
  • A representative from Sofitel Philippine Plaza shall draw the winner, witnessed by a DTI representative. Acceptance of the prize shall constitute a release and discharge of Sofitel Philippine Plaza from any liability, claims, demands, causes of action, and/or damages which the winner may have, whether known or unknown at the present time, of any nature whatsoever, arising out of or relating to: (i) the contest, (ii) personal injury and/or property
  • The lucky winner (1) of the Weekend Luxury Stay Package will enjoy the following: 
  • One (1) complimentary gift certificate with three night stay at a Sofitel Suite with breakfast for four (4) persons at Spiral, valid for 1 year subject to room availability
  • Five (5) complimentary gift certificates for Spiral (lunch/dinner).Each gift certificate is good for two persons, valid for one year.
  • Five (5) complimentary gift certificates for Le Spa (one-hour massage). Each gift certificate is good for one person only, valid for one year.
  • One (1) Vietura Aesthetic Center gift certificate worth PHP 25,000 valid for one year. 
  • The lucky winner (1) of the Weekend Luxury Stay Package will enjoy the following: 
  • Sofitel Philippine Plaza will pay taxes of the above-mentioned prizes. 
  • The winner will be required to participate in a photo taking session during the issuance of the prize. Pictures may be published in various media outlets.
  • Sofitel Philippine Plaza reserves the right to disqualify any winner/entry, if he/she has been found to have not met the rules and regulations with regards to complete and accurate race registration.
  • Employees of Sofitel Philippine Plaza, Accor Hotels and Resorts, and Runrio, and their relatives up to the second degree of consanguinity or affinity are disqualified from joining the raffle. The organizer’s decision in concurrence with the DTI is deemed final.
Here's the press release from Sofitel:
Sofitel – Run Rio Battle of the Sexes Leg 2 
Manila, July 22, 2013 – Sofitel Philippine Plaza announces the launch of the Sofitel-Run Rio Battle of the Sexes Leg 2, a 5 k and 10k Fun Run to be held on the 1st of September 2013 at the SM MOA Grounds, SM Mall of Asia. Luxury prizes from Sofitel is at stake during the fun run including a three night stay at the Sofitel suite, access to Club Millésime, the hotel’s exclusive Club lounge, dining at Spiral, beauty treatments from Le Spa and Vietura, the new Aesthetic Lifestyle Institute. The second run follows the success of its first leg which attracted more than 3,000 runners last March 2013. 
RunRio is a series of 10k and 5 K fun runs organized by the Sofitel Philippine Plaza together with RunRio Inc. and headed by the foremost running coach in the country, Coach Rio de la Cruz. The Battle of the Sexes Fun Run’s unique concept of male vs. female is a first in the country with both 10 k and 5k race. Male and female participants will compete with each other in one finish line, one venue, and one distance. Female runners will start the race then the male runners will follow after 3 minutes (5k) and 7 minutes (10k run). 
Sofitel Philippine Plaza general manager, Adam Laker says, “We were delighted with the success of our first ever run in collaboration with Coach Rio dela Cruz which attracted more than 3,000 runners. Over PHP 755,000 have been raised and has been used to purchase a van that was recently handed over to the Virlanie Foundation for their activities for the street children of Manila. It is Sofitel Philippine Plaza’s advocacy to create a brighter future for the less privileged children of Manila. Since 2007, the hotel has launched several projects to help raise funds to support the foundation’s benevolent activities in order to reach out to the children and families living in the poorest areas of Metro Manila. 
Sofitel – Run Rio Battle of the Sexes is presented to you by Gatorade in cooperation with Gold’s Gym, World Balance, Rexona, Sky Cable, Prime Power Manpower Services, Eupac, 
Dole Philippines, Darlington Socks, Johnson and Johnson, Health Express, Delsan Office Systems, 
Star Xpo Enterprise, Classica Litho Corporation, Nizoral, Primier Water and Timex. Media partners include Philippine Star, Business World, Manila Bulletin, Wheninmanila.com and ABS-CBN News Channel. 
The run officially starts at 5am at the Mall of Asia grounds. Gun starts at 05:30am for 10k and 5:45am for 5k. 
Tickets are on sale at Php 500 for the 5K and Php 800 for the 10K, inclusive of the run registration and running kit. Registration sites are at Riovanna BGC and Katipunan and Toby’s Mall of Asia and SM the Block. 
For more information on the Run Rio Fun Run, visit www.runrio.com or contact and email 0929 7178164 and runrio.racereg@gmail.com.
* * * *

Sofitel, World Class Hotels & French Elegance 
Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”. 
Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels.
Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan. 
Sofitel So hotels are new « boutique hotels » characterised by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2013).
Discover Sofitel on sofitel.com
* * * *

Press Relations Sofitel Philippine Plaza
Yasmine Hidalgo
Tel + 63 2 551 5555 loc. 1935
Mob + 63 917 3092111

July 23, 2013

ACTIV Health Runner's Summit

Date: August 17, 2013 
Time: 8:00am To 5:00pm
Venue: Jose Y. Campos Hall, Bayanihan Center
Address: 8008 Pioneer Street, Kapitolyo, Pasig City, Metro Manila

Background: The Active Health Runner’s Summit is a whole day learning program for runners aspiring to become better with top coaches, sports medicine experts, and sports nutritionist. Sessions includes running physiologies and proper sports nutrition. 

Objective: To help the running community progress to longer distances. 

Presented By: ENERVON ACTIV 

Target Participants: Runners who are planning to run longer distances in their future races or joining RUPM.

Summit Modules: (There will be Q&A sessions after each Module)

1. Runner's Machine (Speaker: UST Sports Science Department)
· Physiology and Biomechanics of Running
· Conditioning for Running
· Injury Prevention Techniques

2. Runner's Fuel (Speaker: NUTRIFIT Philippines)
· Everyday Eating for Active People (Know your Macro & Micronutrients & Fluids)
· The Science of Eating for Sport Success (Fueling Before, During, & After Long Distance Running)

3. Beyond Running (Speaker: Mr. Kim Atienza)
· Motivation for Endurance Runners
· Mental Fitness Preparation Techniques

Registration Period: July 17 to August 10, 2013

Registration Fees and Inclusions:

Online Registration Site: 

Like us on Facebook: Unilab Active Health
Event organizer: Zero-In Concept and Productions
For inquiries: Email ahrunnerssummit@gmail.com
For sponsorship queries: Email Jennifer Maliwanag (Organizer) at jen.maliwanag@zeroinconceptandproduction.com

July 4, 2013

adidas Continues The BOOST™ Revolution

Philippines, July 1, 2013 – Since its introduction to the world at a global launch event in New York City early in 2013, the Energy Boost running shoe has revolutionised the running world. Featuring the ground-breaking cushioning technology BOOST™, which provides the highest energy return in the running industry, it has set a new benchmark for adidas running footwear, was honoured with the Runner’s World 2013 Best Debut award and, in its first appearance at a global marathon, BOOST™ took home the crown in Tokyo. And this was just the beginning.

Now, BOOST™ is being rolled out to more adidas running products and colours. In addition to the Energy Boost franchise, which will come in four colorways for both men and women, BOOST™ cushioning is now also available in adistar and adizero running footwear. In fact, BOOST™ foam will replace the common EVA material in all adidas running performance shoes by 2015.

The key to the BOOST™ innovation lies in thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. As a result, BOOST™ at last combines the previously contradicting performance benefits of soft cushioning and responsiveness to give runners a running experience unlike any other. The revolutionary cushioning material also maintains its performance in almost any conditions, at unparalleled levels and over hundreds of kilometres. 

The shoe’s upper features adidas Techfit technology with highly durable and elastic polyurethane, providing optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.

The new colourful Energy Boost collection will be available worldwide at adidas Sport Performance stores and selected retailers as of July 7, 2013 at PHP 7995. Visit www.facebook.com/adidas for more information.

· The BOOST™ foam material combines previously contradicting performance benefits of soft and responsive cushioning.

· The energy return is provided by energy capsules in the midsole which store and release energy so efficiently that runners feel the difference from the first moment they put the shoes on.

· Based on an innovative process developed by adidas’ partner BASF, the world's leading chemical company, solid granular material (TPU) is literally blown up and turned into small energy capsules which make up the shoe’s distinctive midsole. 

· When tested at extreme temperatures from +40 to -20 degrees Celsius, BOOST™ foam performs more consistently and does not lose its cushioning properties like standard EVA. BOOST™ also maintains its key characteristics better over its lifetime than the comparable EVA midsole.

· Additional adidas technology featured in the Energy Boost includes: a special mid-foot support frame which cradles the foot in place, an extended TORSION® system from heel to toe which helps to minimise roll for more stability; an adiwear outsole which reduces wear in key sole areas and extends the life of the shoe; and an external heel counter which maximises the heel fit and comfort during the run.

· Energy Boost is miCoach compatible.

adidas Running

For more information on adidas Running, please visit www.adidas.com/running, our social media news room news.adidas.com or follow us on www.facebook.com/adidasrunning.

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,300 employees and generated sales of € 14.9 billion in 2012.