September 30, 2011

Whiterock Triathlon 2011

Are you ready to rock?

The White Rock Triathlon 2011, will welcome 161 Triathletes to join the longest running and most popular triathlon event in Philippines on Saturday 1st October 2011 in Whiterock Beach Resort & Water Park in Subic Zambales.Organized by Extribe Inc. since 2004, this is the 8th annual White Rock Triathlon. The course is known for being challenging and features a 2 km open sea ocean swim from the beach at White Rock Beach Resort, a 91 km out and back bike course through scenic Zambales, and a 20 km run course into Subic, which will challenge athletes with a hilly section tagged “Heartbreak Hills” and a long flat open section christened the “Microwave” before they are welcomed back to the finish line at White Rock Beach Resort.

Athletes come from all walks of life to vie for places as the top 3 male over-all, top 3 female over-all, and the top 3 male and 3 female for each age group. So popular is this event that some athletes are competing this year for the 8th time. The race became known as triathlon “Rockstars.”

Athletes and competitors are mixed top executives, entrepreneurs and young professionals belonging to market class ABC1. These events are also family-oriented as family members; friends and supporters commonly accompany participants.

The event is made possible in partnership with Whiterock Beach Resort & Water Park, Province of Zambales, City of Olongapo and Subic Bay Metropolitan Authority. Supported by Powerade, Wicked Active Gear, David’s Salon, Blue Cross, Speedo, Kameraworld, Total Fitness Magazine, Fitness First, Paragon, Mister Cool Misting Fans, New Balance and Chris Sports. Let’s Rock!

September 9, 2011

Nike We Run Manila 10K

Nike We Run Manila 10K Set in October

Run Offers Runners the Platform to Connect, Inspire, Share and Motivate Others to Own the Sport of Running

Witness the fusion of running, music and Manila's night urbanscape come to life as Nike Philippines launches We Run Manila 10K. We Run Manila 10k pays homage to runners and aims to connect Manila’s running community even further by celebrating the concept of We Run – where runners connect, motivate and inspire each other. Furthermore, We Run Manila 10K takes pride by being the first-of-its-kind run that invites Filipino runners to gather and celebrate their love for the sport, music and the country.

“If you have a body, you are an athlete,” Nike co-founder Bill Bowerman, defining how he viewed the endless possibilities for human potential. In the same tone, we pay tribute to our runners who routinely push themselves and motivate others to achieve that extra step, pace or mile and ultimately be the best runner they can be.

The race is part of the Nike We Run City 10k races happening in multiple cities such as Seoul (South Korea), Monterrey (Mexico) and Santiago (Chile) that promises a unique run experience combining running and music. The 8,000 runners from Manila will be part of the 150,000 runners from cities across continents to run in this year’s Nike We Run City 10k runs.

This night run will happen on October 15 and will take the runners traversing the heart of the city’s rising business and lifestyle district – Fort Bonifacio Global City in Taguig. At the end of the race the runners will be treated with performances by Chicosci, Parokya ni Edgar.

“With Nike’s very first 10k run in Manila, we want to harness the energy of runners and celebrate their individual and cumulative achievements and motivations as we usher in a new season of running,” shared Nike Philippines Marketing Manager Mae Dichupa. “We all have experienced coming to that point in our run when that extra step or mile is a little harder but we feel that adrenaline kick in when we visually register another runner keep pace or pass us on our running route and once conquered, we feel better motivated and more in tuned with ourselves and other runners. We Run Manila 10k is all about just that – it’s the best avenue for runners to relinquish their love for the sport and place it a notch higher by appreciating it against the vibrant culture of urban Manila.

The registration for Nike We Run Manila 10k race will commence on September 5 (Monday) at Nike Park Fort, RunnR Bonifacio High Street and Shangri-la Plaza, online through NikeRunningPH and in select universities.

Registration fees and categories as follows:

Entry for 1 person

  • Under 25 yrs old PhP750.00
  • 25 yrs old & above PhP1,000.00
Entry for 2 people

  • Under 25 yrs old PhP1,300.00
  • 25 yrs old & above PhP1,300.00

A special discount for registered runners will also be available at select Nike stores.



  1. Women's Under 25 - For women aged 24 years and below on the race day
  2. Men's Under 25 - For men age 24 years and below on the race day
  3. Women's Open - Open to women of all ages
  4. Men's Open - Open to men of all ages

School Challenge - School Team Category – Colleges and Universities

In the spirit of WE RUN, Nike will launch the Run Buddy Run Nike+ Challenge to celebrate the motivational aspect of running with a buddy! Running has long been referred to as a personal endeavour, but despite the individual nature of the sport, running is an intensely communal pursuit too. The Run Buddy Run Nike+ Challenge takes on the idea of run clubs, training groups and community to broaden the appeal of physical running into the virtual world. Driven through Nike Running Philippines Facebook page and the Nike+ platform, the challenge will see pairs of run buddies race it out to win a VIP Race Day Experience at the We Run Manila 10K, and other Nike prizes.

Challenge mechanics below:

  1. Visit Nike Running Philippines Facebook page at and check out the WE RUN MANILA 10K tab.
  2. Click on RUN BUDDY RUN and sign up with your run buddy.
  3. Once you’ve joined the challenge with your run buddy, lace up your running shoes and hit the road!
  4. Sync your KMs to Nike+ and follow the daily leader board updates on the Nike Running Philippines Facebook page.

Join us at the Nike We Run Manila 10K race to run for yourselves, for buddies, for fitness and for fun and when it’s all done, join us at the Race Village for a host of music and entertainment to celebrate being a runner.

For more information, visit NikeRunningPH or follow us on twitter via @NikePH.

September 8, 2011

Runner's World September 2011 Issue

Keep training during the rainy season with Runner’s World Philippines

It’s important for runners to keep a regular training schedule to stay in tiptop shape. However, different weather conditions may affect their usual training programs. Now that the rainy season is creeping in, Runner’s World Philippines gives runners tips on how to keep training despite the rain.

Popular belief states that you should stay out of the rain to avoid getting sick. The latest issue of Runner’s World Philippines proves otherwise, with tips on staying safe and healthy while running in the rain. This issue also gives you the right running gear perfect for this rainy season.

You can also take your training indoors, as Runner’s World Philippines features a list of workouts you can do on the treadmill. Plus, get advice on training and self-motivation from the country’s best runners including cover girl Monica Torres.

Grab a copy of the latest issue of Runner’s World, available in newsstands, bookstores, and supermarkets nationwide. For more of Runner’s World online, become a fan on Facebook via

Everything You Need To Know About The adidas King Of The Road 2011

What is the adidas King of the Road (KOTR)?

Adidas King of the Road 2011 is a running championship held across five (5) countries - Thailand, Singapore, Indonesia, Malaysia, and Philippines. Each country is a qualifying leg towards the finals, which is held in the Philippines on 23 October 2011. The winner and runner-up of each country's 16.8km category win an all-expenses paid trip to the Philippines to compete with the best of the best in Southeast Asia.

When and where will the 2011 adidas King of the Road Philippines be held?

The adidas King of the Road Philippines will be held on 23 October 2011 (Sunday) at the Bonifacio Global City.

What are the race categories available and how much is the race entry fee?

The race is divided into the following categories:

  • 5km Men's Open - 1,050
  • 5kmWomen's Open - 1,050
  • 16.8km Men's Open/Closed - 1,300
  • 16.8km Men's Open/Closed - 1,300
  • 21km Men's Open - 1,300

Why is the international championship race distance at 16.8km?

With the championship race distance at 16.8km, you’ll be able to complete 2 marathons (84km) over five (5) countries with adidas KOTR 2011.

What’s the theme for this year’s KOTR?

KOTR features a different theme each year, and this year’s theme is entitled ‘Colours’. This is represented through the variety of different coloured adidas singlets participants will don. The multi-colour showcase is meant to demonstrate the vibrancy of the sports scene across Southeast Asia.

Just how big is the adidas KOTR race?

An estimated total of 40,000 runners are expected to pound the pavement across Southeast Asia.

When and where can I collect my Race Kit?

Registered participants are invited to gather at the KOTR 2011 Kick-Off Assembly from Oct 10-12, 11am-11pm at the NBC Tent, Bonifacio Global City, where race kits containing singlet, timing device, and other race paraphernalia will be distributed and a variety of activities awaits everyone. It is necessary to bring a copy of the confirmation e-mail from the organiser and a valid ID upon collecting the Race Kit.

Last-minute race kit collection may be done on the actual Race Day on Oct 23 at the event grounds from 3am-4am only. To claim race kit, please present confirmation email and a valid government-issued ID. Those who have availed of the Free Run Promo get their race kits shipped to their mailing address for free.

What is the KOTR Ipico Card?

IPICO's dual-frequency, shoe-mounted RFID tags are easy to use, quick to collect and adidas’ top choice for the adidas King of the Road 2011.

The Ipico system works using a shoe-mounted plastic tag that is approximately half the size and similar thickness to a credit card. The tag is tied into the shoelaces and each time it passes over one of the blue Ipico timing mats, the tag ID and exact time of passing are recorded in the Ipico Elite reader box and transferred to KOTR’s timing software for processing. It is important that the tag is flat and tied to the shoelaces correctly throughout the event.

This custom made KOTR Ipico Card is yours to keep and can be used for the following adidas KOTR races for 2-3 more years. Leave the finish line area and keep this KOTR Ipico Card as your KOTR souvenir, a great piece of memorabilia to display along with your finishers medallion.

How about hydration and safety?

The KOTR will have water stationg installed every 1.5km along the race path, ensuring every runner to hydrate as necessary. In total, there are 14 water stations, 14 Powerade stations, and strategically located at the 21k race route are 2 sponge stations, and 1 banana station.

On first aid, the KOTR is fully equipped with first aid teams to attend to runners needing assistance. There are a total of 15 ambulances, 15 medic stations, and 11 medics roving on bicycles. There will also be marshals – police men, traffic aids, and radio communicators manning various points at the race path.

September 6, 2011

adidas Women Dare To Go All In

‘Those who dare’ – these are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go all in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.

Capitalizing on the unique breadth and depth of the brand is the adidas “all in” campaign, which fuses the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles. To follow this campaign’s success is the “all adidas” Women, bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion. All having a connection with the brand, these girls are a perfect fit because they dare to be bold and go “all in” with adidas. The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.

With this campaign, adidas shows the pivotal moment when women risk it all for the pop of the flash, the roar of the crowd, the high five from a teammate. This is the moment her strength and confidence shines through — all because she dared to go there.

This Fall/Winter 2011, adidas afficionados and fans can have the hippest adidas Verve collection available at the following stores: Duty Free Philippines, Royal Duty Free Subic, and Toby's stores located at Park Square, Robinson's Metro East, SM Taytay, SM Marilao, and SM Tarlac. You can also have an online experience with products as well as access interesting content about the ambassadors. To continue their on-line conversation with adidas, social platforms such as, where adidas will serve up daily content from the various parts of the brand, and the adidas Philippines Facebook page are also made available.

Youtube link:

Kaspersky Lab Race Highlights

Kaspersky Labs highlights digital safety at the RunRio Trilogy 2011

TAGUIG CITY, Philippines: The importance of digital identity safety is the core advocacy that Kaspersky Lab, a leading developer of secure content and threat management solutions, has showcased in the recently concluded Run United 2 running event.

Kaspersky Lab has sponsored the 10-Kilometer Distance Category of Run United 2, the second leg of the two-year old RunRio Trilogy marathon series, which gathered about 5,000 runners on Sunday, August 21, 2011 at the Bonifacio Global City.

Kaspersky Lab aims to create awareness on security and web safety, which has become a concern among Internet-savvy Filipinos. Online social networks has become the popular means of communication and it is also used to promote various events. Kaspersky Lab aims to ensure that Filipinos are kept safe from malicious attacks and are able to continue enjoying their Internet use.

“Through our participation at the Run United 2 event, we hope to be able to make more Filipinos aware of looking after their personal safety as athletes and as such, we think that this will also be a great venue to promote personal safety as users of the Internet,” according to Jimmy Fong, channel sales director of Kaspersky Lab South East Asia. The Run United 2 is one of the biggest running events in the Philippines, participated by thousands of marathoners and running enthusiasts. It is spearheaded by running coach Rio De La Cruz, who is widely known as RunRio. The winner of the men’s 10K contest was Kenyan Benjamin Kipkazi. Kipkazi submitted a gun time of 33 minutes and 25 second followed by two other Kenyans—James Tallam (33:25) and Albert Omboga (33:42). Kenyan Susan Jemutai (41:36) ruled the women’s 10K race, while Cinderela Lorenzo (43:42) got the second spot and Michelle Anne Tibagacay (44:28) placed third.

Meanwhile, Kaspersky Lab has given away limited edition Kaspersky Lab T-shirts to all participants and a host of fun activities at the Kaspersky Lab Activity Area at the Fort during the race day. The event was co-presented by Kaspersky Lab's media partners, The Manila Times, PC World Philippines, Computerworld Philippines, PC Buyers Guide, Gadgets Magazine, Total Fitness magazine and Monster Radio RX 93.1.