Nike unveil new running technologies and "nature amplified" design ethos.
Four new innovations are designed to enhance the running experience.
NIKE, Inc., the world’s leading running brand, today unveiled four new innovations at an event at the company’s global headquarters in Beaverton, Ore. The new products are designed to enhance runners’ natural abilities and were guided by Nike’s "Nature Amplified" design ethos, an approach that is focused on designing for the body in motion and fueled by scientific data and athlete insights. Two new running shoes were introduced — the Nike Free Flyknit and Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and Dri-FIT Knit.
“Innovation is not about creating for its own sake, it's about creating something better, designing with a purpose. Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said Mark Parker, President & CEO of NIKE, Inc.
Footwear Innovations
- The Nike Free Flyknit is the fusion of two of Nike’s most iconic footwear technologies — the compressive Nike Flyknit upper and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned performance mapping and a second-skin fit. The shoe provides the benefits of natural motion and a snug, supportive fit in a single shoe.
- Designed to feel like an extension of the body by minimizing layers between the foot and the ground, the Nike Free Hyperfeel delivers a natural motion sensation for the runner. A drop-in insole made from Lunarlon foam allows the foot to have direct contact with Lunarlon cushioning. The ultra-thin waffle outsole uses strategically placed waffle pistons for grip and feel, allowing the foot to get closer to the ground.
- Nike Aeroloft technology also debuted in the ultra-light Nike Aeroloft 800 Vest, designed to keep runners warm and comfortable in cooler conditions. Insulating down has been combined with precision ventilation that allows heat to escape the body so athletes stay dry.
- Dri-FIT Knit is an ultra-soft, lightweight fabric engineered to help athletes maintain optimal performance temperature in a variety of conditions. The technology employs visibly different knit patterns to aid breathability, while seamless construction ensures a smooth fit free of distraction.
Nike Free Flyknit provides compression fit with free flexibility
Second-skin fit and flexible sole
deliver smooth, supportive ride for runners
PHILIPPINES, AUGUST 2013—Runners can now reap the benefits of natural motion found in Nike Free and the supportive, second-skin fit of Nike Flyknit in a single shoe. The Nike Free Flyknit unites two of Nike’s most innovative and popular technologies to deliver barefoot-like flexibility and a compression fit that locks the foot in place.
The Nike Free Flyknit is designed to flex with the foot in motion. It is informed by Nike’s "Nature Amplified" design ethos — an approach fueled by scientific data and athlete insights.
“Nike Free Flyknit is the ultimate expression of natural performance principles, combining a supportive, sock-like upper and a flexible midsole and outsole that move with the body,” says Sean McDowell, Creative Director for Nike Running. “The compression fit brings the foot closer to the sole for enhanced lockdown and propulsion.”
Nike Flyknit Upper
A new, more compressive NIke Flyknit construction in the shoe upper secures the runner’s foot to the shoe platform. The unique zoned performance mapping pattern of the Nike Flyknit upper is derived from insights on how pressure is exerted on the top of the foot. Nike Sport Research Lab scientists employed pressure-mapping technology to locate stress areas, and designers used the data to inform the new upper. Zones on the top of the foot have engineered stretch built to enable natural flex, while a tighter weave at the perimeter stabilizes the forefoot and heel. Additionally, elasticized construction fits securely around the ankle for a comfortable, secure fit. By knitting a one-piece upper, Nike Flyknit construction reduces Nike's typical upper waste by an average of 88 percent.
Nike Free Flatform
The advanced Nike Flyknit upper sits atop a Nike Free+ 5.0 midsole, which lies in the middle of the Nike Free spectrum, providing mid-range cushioning. (On a scale or 1-10, 1 is akin to running barefoot and 10 is comparable to a traditional running shoe.) The articulated Nike Free sole is flexible and moves naturally with the foot. Diagonal hot-knifed sipes (strategically-engineered flex grooves) through the arch help ensure natural movement in the mid-foot as a runner transitions stride.
The Nike Free Flyknit comes on the heels of decades of biomechanics research and design exploration with the intent of providing the best run possible. The breakthrough combination of a compressive Nike Flyknit upper with a highly flexible Nike Free midsole and outsole adds up to a running shoe that delivers a more natural ride, amplifying athletes’ ability to move quickly and comfortably over distance.
The Nike Free Flyknit is available at select Nike Stores beginning Aug. 1. SRP: Php 7,895
Nike Apparel Technologies help athletes maintain optimal body temperature
PHILIPPINES, AUGUST 2013—A new range of Nike apparel products assist the body’s natural ability to regulate temperature when running in a variety of conditions. The innovations are informed by Nike’s "Nature Amplified" design ethos — an approach focused on the body in motion and fueled by scientific data and athlete insights — to keep runners comfortable, protected and focused on performing at their best.
Nike designers and engineers worked with scientists in the world-class Nike Sport Research Lab (NSRL), and with members of Nike’s Advanced Innovation Team, to gain valuable information about how the body behaves in motion and responds to materials of varying weight, composition and thermal properties.
NIKE DRI-FIT
Nike’s popular Dri-FIT technology is proven to keep athletes dry and comfortable by moving sweat away from the skin to a garment’s outer layer. Now, Dri-FIT expands into new fabrications and apparel designs to serve performance, fit and comfort needs in a variety of conditions.
“Nike designers focus on solving problems to enhance athlete performance. We know that athletes want to maintain an ideal body temperature. They want quick-drying apparel and they want their clothing to move with them,” says VP of Design John Hoke. “Dri-FIT Knit, Dri-FIT Touch and Dri-FIT Wool answer these needs.”
Nike Dri-FIT Knit is an ultra-soft, lightweight fabric incorporating visibly different knit patterns to provide stretch and optimal cooling benefits. An open texture on the sides of garments promotes breathability in key sweat zones, and seamless construction ensures a smooth fit free of distraction.
The Nike Dri-FIT Knit is now available at Nike Park The Fort. SRP: Shirt - Php 2,395; Long-sleeved Shirt - Php 3,995
About NIKE, Inc.
NIKE, Inc. based near
Beaverton, Oregon, is the world's leading designer, marketer and distributor of
authentic athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities. Wholly owned Nike subsidiaries include
Converse Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United
Kingdom-based global football (soccer) brand; and Hurley International LLC,
which designs, markets and distributes action sports and youth lifestyle
footwear, apparel and accessories. For more information, visit nikeinc.com.
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