Saucony Kinvara 3 Debuts

After a successful launch of the Saucony Kinvara 3 in Manila last October 12, 2012, I am now eager to try a new pair of this new innovation - light shoes from Saucony. As we took a glimpse of the new shoes during dinner, I was too excited to try it for a spin. And I just did. I tried it on a treadmill just after the dinner and fell in love with it. I am presently using racing flats during my training runs and races, including trail running, and this just came in time. I am now appreciating the benefits of midfoot to forefoot running and is savoring the pain that they bring after every run. Talk about being a hardcore runner, huh, although I am just not. I wish a new pair of the Kinvara 3 will find a place in my shoe cabinet soon. If I am wearing a combination of black and green racing pair during the upcoming RU Philippine Marathon, (you guessed it right) my wish had been granted.

Here is the press release from Kinvara.

Industry's Most Highly Anticipated Shoe of the Season is now in the Philippines 

Today, Saucony unveils the all-new Kinvara 3, the industry’s most highly anticipated shoe of the season and the third update to the brand’s award-winning natural motion running shoe. Saucony continues to inspire runners to find their personal “strong” through running with the much-anticipated arrival of Kinvara 3. The all-new Kinvara 3 is the third edition of the iconic Kinvara, a minimalist shoe that is renowned for being lightweight and highly responsive. 

“Of all the shoes released by Saucony, runners and retailers are especially excited by the new Kinvara 3,” said Chris Lindner, chief marketing officer for Saucony. “The Kinvara was among the first natural motion running shoes available in the marketplace and positioned Saucony as an industry leader in the category. The Kinvara 3, an even better technical running shoe than its predecessors, delivers more than a great shoe: It inspires an incredible running experience. People just can’t wait to get it on and go.” 

Saucony is a top name in running, an authentic performance footwear brand. Throughout the years, Saucony has become legendary with its trailblazing innovations and cutting-edge technological expertise, including pioneering the minimalist shoe category – the buzz in the running community today. 

Kinvara 3: So Much Technology, So Little Shoe 

The next-generation Kinvara, weighing only 7.7 ounces (based on a men’s size 9), is a performance training shoe with a 4mm heel-to-toe offset that positions the runner’s foot during impact in a way that creates a greater range of motion than traditional running shoes (with a 12mm heel-to-toe offset) for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride. 

Saucony has taken the Kinvara 3 to a whole new level with a precision engineered upper that is lighter and more flexible thanks to FlexFilm™ technology, a lightweight, highly dynamic flexible film affixed onto the breathable mesh upper that secures and stabilizes the foot throughout the gait cycle. Memory Foam heel pods in the collar ensure an ultra-secure ride. 

Saucony’s high abrasion EVA exposed foam midsole allows for lightweight protection underfoot, while maximizing rebound and flexibility. After studying wear patterns on thousands of test shoes, Saucony adjusted the outsole design on the new Kinvara 3 to increase durability and promote an even smoother transition. XT-900 carbon rubber pods were strategically placed on parts of the Kinvara 3’s outsole for enhanced durability without adding weight. The reengineered outsole includes a beveled heel to better facilitate a natural rolling movement from heel to toe. 

About the Award-Winning Kinvara 

The Saucony Kinvara, launched in early 2010, has been recognized with numerous industry awards including: “Best Debut” (Runner’s World magazine, Summer 2010); “Gear of the Year” (Outside magazine, Fall/Winter 2010); “Best Shoe in the Performance Category” (The Running Network, Fall 2010); “Best Debut” (Endurance Sports Media Group, Fall 2010); “Best Buy”- Kinvara 2 (Runner’s World Awards 2011);“Best Update”- Kinvara 3 (Runner’s World UK 2012), among others. 

Distribution outlets 

The Kinvara 3 is available in specialty run retailers and major department stores nationwide. 

About Saucony: Saucony is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including ProGrid™, PowerGrid™ ViZiPRO™ and AMP PRO2™ apparel. At Saucony, their mantra is “a good day is when we get to run. A great day is when we inspire someone else to run.” 

For more information, go to www.facebook.com/SauconyPhilippines or follow SauconyPH on Twitter.