March 17, 2011

Adidas King Of The Road 2011

Adidas Launches Southeast Asia Running Championship

03 March 2011, The Fort, Taguig City, Philippines adidas, a global leader in running, launched its very own Running Championship across Southeast Asia for 2011 titled the adidas ‘King of the Road’ (KOTR). Held in five countries across the region, the adidas KOTR will culminate in an ultimate championship race in its first ever host country, the Philippines, on October 23, at the Bonifacio Global City, The Fort.

The race will make its regional debut in Thailand (May 15), Singapore (August 28), Indonesia (September 25), Malaysia (October 2), and the Philippines (October 23). It is aimed at bringing runners together from across the region as part of adidas’ commitment to the sport.

The event is open to participants across two categories – the ‘Closed’ category (Men/Women) is for local participants and the ‘Open’ category (Men/Women) is for international participants. The winner of each of the other four countries’ Closed categories (Men/Women) will qualify for an all-expense paid trip to compete in the adidas KOTR Southeast Asia Championship in host country Philippines on October 23, with the race commencing from popular running hub Bonifacio Global City, The Fort, in a bid to be crowned the adidas Southeast Asia ‘King of the Road 2011.’

Adidas KOTR, a race that has been held for over 10 years now, sports a new logo this year. KOTR will also feature a different theme each year, beginning with this year’s theme titled ‘Colours’. This is represented through the variety of different coloured adidas singlets participants will don, yet another first for KOTR this year. The multi-colour showcase is meant to demonstrate the vibrancy of the sports scene across Southeast Asia.

With a unique 16.8km route offered this year, the city race is targeted at everyone who likes to run –from the social runner, to the serious athlete.

Registration is online across all countries at the soon to be launched KOTR website. In the Philippines, interested participants may register online from adidas stores located in Alabang Town Center, Eastwood City, Gateway Mall, Glorietta 3, Greenbelt 3, Powerplant Mall, RunnR, The Fort, Shangri-La Plaza Mall, SM Mall of Asia, SM Megamall, SM City North Annex, and Trinoma from June 1 to August 31. Event categories and race fees are 5km for Php1,050.00, 16.8km for Php1,300.00, and 21km for Php1,050. Registered participants gather at the KOTR 2011 Kick-Off Assembly from Oct 10-12 at the NBC Tent, Global City, The Fort, where race kits containing singlet, timing device, and other race paraphernalia will be distributed and a variety of activities await everyone.

For news and updates on KOTR, visit the adidas Philippines facebook fanpage. You may also visit for more information on adidas Running.

adidas Running

Adidas has a long standing history in running and athletics dating back to 1928 when their founder, Adi Dassler, supplied Lina Radke with a handmade pair of spikes to wear during the Olympic Games in Amsterdam. Many more heroes of athletics have followed including Jesse Owens, Emil Zátopek, Al Oerter, Bob Beamon, Daley Thompson, Grete Waitz, Heike Henkel and Haile Gebrselassie. Today, adidas continues its leadership and presence in the running and athletics world as the sponsor of several major global marathons including London, Boston, Seoul, Santiago and Berlin. Most recently, adidas signed an 11-year partnership agreement with the IAAF granting adidas the world-wide sponsorship rights for all IAAF World Athletic Series events until 2019.

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