June 20, 2013

Alaska Celebrates First Ever World Milk Day In The Philippines

June 1 is World Milk Day! As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the first ever celebration of World Milk Day in the country. 

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.


Allow us to share with you some alarming health problems. Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

In another study conducted by the Food and Nutrition Research Institute (FNRI), a survey was initially conducted among Pre-school children, adolescents, adults, pregnant and lactating mothers. The objectives were to assess the nutritional status of 0-10 years old children, 11-19 years olds, pregnant and lactating women, and other adults 20 years and over using anthropometric indicators of growth and to compare results from previous surveys. Again, results show that there is a problem on malnutrition which is a condition resulting from lack of or excess of one or more essential nutrients. 

Common nutritional problems of Filipino children include protein-energy malnutrition, iron deficiency anemia, vitamin A deficiency disorders and iodine deficiency disorders. Side by side with these forms of undernutrition is overnutrition.

So how can we assure that our children are well-nourished? One must never skip breakfast and a good breakfast is one that provides about 1/3 of the total energy and nutrient requirements of the child. Children should be encouraged to drink milk with a well-balanced breakfast combined with physical activities like walking, running, dancing, swimming, housework and sports in and out of school. 

June 2013 marks the milestone of the first-ever Alaska World Milk Day. Various exciting activities were lined-up to celebrate and promote good health! The celebration kicked off last June 1 with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area) and the Alaska World Milk Day Sampling in Glorietta Malls. June 9 witnessed Alaska World Milk Day Family Run where more than 3,000 participants raced at 3k, 5k, 10k. As early as 4am, families gathered at the Bonifacio Global City in preparation for the run. Families ran and crossed the finish line together making the event a great family bonding opportunity! Aside from the race, children also had fun in the booths and activity area such as the inflatable, trampoline and joust. The 10k category proved to be more challenging as the race course included the Buendia flyover.More than 3,000 participated in the fun run which translated to a donation of more than 3,000 packs of Alaska Powdered Milk Drink to the Children’s Hour which was represented by Ms. Mikki Montenegro, Marketing and Communications Associate of Children’s Hour. As in previous events, there was also the Alaska milk moustache photo shoot where everyone eagerly participated in. 

The success of the Alaska World Milk Day celebrations were made possible with the support of Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade, Downy, BGC, Walter Bread, and Maynilad and Children’s Hour as the beneficiary.

For more information about Alaska World Milk Day, visit www.alaskamilk.com, www.alaskaworldmilkday.com. For live tweets and updates follow us at @ALASKAsportshub.

June 10, 2013

Win A Pair Of Skechers GORun 2


Skechers is currently having a Facebook giveaway this week wherein we will be giving one pair of Skechers GOrun 2 to a lucky winner. Contest will end on Monday, June 17, 2013.

"Win a pair of Skechers GOrun 2!!!

All you have to do is:

1. FOLLOW @SkechersPH on Twitter and LIKE Skechers Fitness Philippines on Facebook.

2. WATCH and SHARE this post with an answer to this question: Who won: Man or Cheetah? http://www.youtube.com/watch?v=ggIO5MFHbSA

Answer should be in this format: “[Tag] @SkechersFitnessPhilippines,___________won! Thanks to #SkechersGOrun2!”

4. Correct answers will be short listed and one (1) winner will be chosen through a raffle draw on June 17, 2013!

Ready... set... GOrun!"

Run For A Cause, Support The World Vision Run 2013



This race is presented by World Vision and Tupperware.

June 3, 2013

KOTM OST 60K Trail Ultra Race Report

It's been a year since I joined the 42Km KOTM Trail Marathon in Kayapa, Nueva Vizcaya and I was back to join the 60Km Old Spanish Trail Ultra. This event was the final leg of the King of the Mountain Series, the other two being the Hardcore 100 (February) and the 42Km Trail Marathon (March). The event had been an attraction to many local and international trail runners because of its qualifying points for other international races. Not to mention the breathtaking views along the route, the challenge and degree of difficulties of the trails and the warm accommodation of the people and the event organizers as well.

I had a good experience during last year's 42Km Trail Marathon (read my previous post here) that's why I had no second thoughts in joining this year's 60Km OST Ultra. I know I had already covered most of the route and it's just too good to always come back and run here. Having recuperated for quite a long time from my CM50 race last November, I guess this is a good follow-up race.

The skies were overcast when we arrived at Kayapa on Friday, I came with Romy and H1 lady champ Mia Constantino. We were met by the RD and assisted us in every way until we get into our lodging house (thanks Mia for accommodating us). It is evident that a downpour is prevalent in the area. A short sleep under an afternoon rain followed after a hearty lunch at the famous Boulevard Inn. The whole place was cold. At 3:00pm we were claiming our respective bib numbers, shirts and essentials at the briefing located at the school covered court. This also served as the finish line of the event.

RD Jonel discussing the race details.
In the early morning the following day, after a simple meal of hot noodles, bread and sausages, we made our way to the starting line. And oh boy, the water was ice-cold when I did my morning bath, but just good enough to warm my body before the grind. After a series of picture taking, a short prayer, and reminder we were sent off.

01h51m23s to Bondao. As a usual strategy, staying behind the stronger runners and letting them take the lead kept me in good form, avoiding to jackrabbit that would eventually lead me to disaster. I mostly walked the first 10km leading to Bondao Aid Station together the with usual suspects, Chito, RocketBong, Dindo and Dennis as we climbed the muddy trails of Talecabcab. It was only at the flat portion of Indupit where I started to run. Feeling still fresh, the run was kinda relaxed one until I reached Bondao.

01h08m15s to Domolpos Saddle. Caution is in the highest priority as we traversed the single-track trail from Bondao to Domolpos, one false move and you'll be rolling down hundred of feet below the deep ravine on one side. I made it to Ansipsip foot trails and caught on Romy who was slowly making his way down. We ran for a short while until I eventually left him. The route inside the village is pretty much the same as with my previous race only that it is in a reversed order. I could still remember the ins and outs that's why I made it to Domolpos Saddle without losing a turn. I caught Mia resting here complaining with an issue on her nutrition. From her eyes I could see that disaster is about to happen. After a short stay with her, she proceeded and left us at the saddle.

The trail on the right is the way going up Mount Ugu.
01h27m32s to Mount Ugo Summit. Trekking up the summit is where one could marvel the beauty of the place with a 360-degree view of the Cordillera mountains. The aroma of pine trees beside you is an added bonus. The magnificent view of Ambuklao dam and Baguio could be seen whenever there's a clearing. I had difficulty assaulting this portion called terminator pass because of the thin air, my brave soul is not adept to this kind of surrounding, but strategies made wonders. Climb as I did, I made it to the top and had a short photo-ops with Dindo and Dennis who came shortly after me. It was a brief stay but it mattered most.

A view of Baguio at the left of the photo.
29m12s back to Domolpos. Going down from the summit via a short mossy forest lead us back to the route going down Domolpos saddle. Midway down is the junction that separates assaulting runners from those heading back. The trail going down is more difficult due to its incline, I had my taste of accident when I slipped and gushed my three fingers from the bushes. Blood oozed-out but its not that serious to cause a panic. Together with Romy I made it to the saddle and refilled my bladder. Suddenly Mia came down from the summit, this one tough lady made it through with her ordeal and proceeded into the race. Together, we made our way towards the old Spanish trail.

The other side of Mount Ugo where runners trek down.
01h36m49s to Kayapa East Market. The Domolpos saddle to Kayapa East market route, for me, was the most scenic of the entire route. The view of rice paddies in terraces is simply amazing, one could only fathom how do people here work with passion and dedication. The pine trees when viewed from an angle that lined each mountainside is greater than a masterpiece of Picasso. Add those vintage hanging bridges, and pine tree leaves that served as green carpet and you could feel you're inside the movies.

Picturesque view of the old spanish trail.
Given the beauty of the course, this stretch,  if not, was the most difficult portion of the OST category. The long, undulating terrain seems leads to nowhere. They say it's only 11km but one could feel it's more than double. 

39m41s at Kayapa East Market. This aid station also served as the first drop bag station of the race. Here, we were treated to a sumptuous meal of chicken tinola where I had two servings, and bottomless servings of ice cold water and gatorade. Bananas, cup noodles and everything patiently waits at the table top. I stayed and rest here for a long while. Runners came and go while I enjoyed my accommodation.

01h26m04s to Amelong Labeng. As we started our hike to Amelong Labeng, 2km away from Kayapa East Market, the sun is now shining its might. We don't have any resolve but to brave it through slow jog until we reached the assault portion. Although it's hard to climb the stretch towards Amelong Labeng, finding relief under the pine trees was an added advantage. I refilled at the manless aid station before proceeding to the tower.

Unlimited views of the mountains where we came from.
02h18m47s to Castillo Village. I was alone running this section of rough road under a drizzle and deafening sound of cracking thunderstorm.  I felt I was just a shade from them. The flash of lightning  from just above me was a terrifying sight. Farther down after the two towers I caught on Romy and Mia and together we ran going down to Castillo Village, but by this time we were under the scorching heat of the sun. Some more kilometers and we were braving a heavy downpour. This stretch tested our sanity as we outwit the ever changing weather condition until we reached the next aid station. It was from here where Romy and I ran together for almost the remainder of the course. I have never seen Mia after this station, she went on to finish the 100Km event. Congrats Mia. :)

Amelong Labeng. Can you spot the two towers?
21m38s at Castillo Village. Here, I managed to change my socks and running gear, which I badly needed to because I'm soaking wet. I had the opportunity also to munch on my fruits, oranges and apple, from my drop bag. The rest and replenishment somewhat eased the starvation. 

01h59m20s to Dayap. I went on under the heavy rains and sweeping cold air. The next portion just after the aid station was another assault to Buaca lake before going down a steep ravine towards the next aid station. I hardly enjoyed the route due to the heavy fog that engulfed the surrounding. We just followed the mangled trails until we made it to Dayap.

It was in Dayap where we found ourselves inside one of the classrooms sipping coffee for the much needed rest. Just outside are cold wind sweeping through each one of us, a scene reminiscent of those at the movies where climbers re-heat themselves inside a tent or base camps. It's getting close to darkness so we hurriedly fixed ourselves before the final push.

01h02m17s to Finish Line. This section is mainly of concrete road going down to Kayapa Town. We proceeded on a relaxed pace before speeding down after reaching the main highway. I shifted on my 4 km per minute pace and relied on gravity to pull me down with Romy tailing me from behind, tough guy, eh. I kept on going and never looked back to somewhat finish with a decent time. I made it in 14h21m17s (official). Results here.

Overall, the hosting of the race was just perfect for trail-loving (ultra) runners. Simple and laid-back. The trails was just too good to run with amidst the degree of difficulties. The beauty of the surrounding is awesome that one, nature-loving soul will find endearment. The place and the people are simply adorable. 

I'll prepare myself sooner and come back again in Kayapa for the 100km event next year. The challenge of KOTM is irresistible, that after doing the 42km and the 60Km, I felt I needed an upgrade. Training starts immediately for 100km is a daunting task. I hope to see you again at the starting line.

I'm leaving you with some of the photos from the race. Special shout-out to Dindo Diaz and Jaylord Ballao. The above photos are panoramic in nature hence the quality. 

May 21, 2013

PAF Run Update

Here's an updated registration sites for the PAF Run 2013.
  • Asics Greenbelt 3
  • Asics Bonifacio High Street
  • Asics Slolenad 2
  • Olympic Village Trinoma
Registration starts May 22, 2013 to June 7, 2013.

May 15, 2013

Skechers Launches Skechers GOrun2

One of my trusted running shoe brand had recently launched the sequel to its GoRun series in GoRun2. This lightweight shoe helps each runner run faster and develop a more efficient stride because of its midfoot strike feature.

I had a very good relationship with my GoRun during my trainings and races. Being an avid marathoner, my GoRun was my favorite training shoe because of its feather-like weight. I also registered a remarkable 42km race time wearing this shoe.

But its not only during road runs that my GoRun served me well, I also use this during my trail runs. My pair climbed the arduous roads of Sapang Uwak and witnessed the marvels of the Miyamit waterfalls. She too had been a regular visitor of the Shotgun and Timberland routes of San Mateo. That just in time, Skechers seemed to hear my call by adding a performance product line-up in GObionic, and GOtrail (more on this soon). 

Run Faster with a Mid-Foot Strike 

Do you want to run faster, stronger, longer? If you’re a runner looking for ways to enhance your efficiency, speed and overall performance, try looking into your running technique and re-think your shoe choice. 

Global footwear leader Skechers launched GOrun2, the sequel of the successful GOrun performance shoe. This updated shoe helps runners run faster with a mid-foot strike, allowing them to achieve their personal best time. 

Skechers GOrun2: Designed for Speed 

Skechers has gone the extra mile by helping runners transition to more efficient mid-foot strike running rather than heel striking through its GOrun series. Skechers GOrun running shoes features the M-Strike Technology. Inspired by barefoot running, the principles of minimalism encourages runners to run more naturally by positioning the body for an efficient mid-foot strike in order to run faster, stronger, and longer. 

Deemed to be the next generation of serious minimal running shoes, GOrun2 boasts of its GOimpulse sensors which are found underneath the soles. These make the wearer more responsive in running in any surface type. The shoe is made of breathable four-way stretch mesh toe panels and custom fit insole for comfort. The added Resalyte midsole absorbs the impact to prevent injuries. 

Skechers GOrun2 features a minimal heel lift at 4mm to keep the foot in a nearly neutral position. The best part is its weight. GOrun2 is as lightweight as can be, allowing the wearer to run faster and more efficiently. Moreover, it comes in striking color combinations. 

Accolades from the Elites 

Skechers GOrun ambassador, Olympian marathoner and America’s fastest marathon runner Meb Keflezighi attributes his success to his trusty performance shoes of choice. 
“Skechers’ new performance shoes change the way I run for the better,” said the number one marathon runner in the United States. “I’ve been a heel runner my entire life, but I am now wearing Skechers to maximize the efficiency of my foot strike. My shoes are my most essential piece of equipment and right now, Skechers has the footwear I need to succeed,” added Keflezighi. 
Filipino top age grouper tri-athlete Martin Lorenzo believes that it is crucial to look for the right lightweight shoe that promotes a mid-foot strike to avoid or lessen injuries and improve on speed and efficiency. He recounted his search for the perfect pair of running shoes to accompany him in his races. The tedious task ended when he found Skechers GOrun 2. 
“I bought myself different pairs of shoes and tested each one. What came on top is the Skechers GOrun 2. It is well-designed, lightweight, very comfortable, and well-ventilated for our tropical climate. It exceeded my expectations on every count,” shared Lorenzo, a consistent podium finisher in his age category and a passionate athlete who races in local and international triathlons and marathons. 
Lorenzo added that “Skechers GOrun2 makes a great transitional shoe for runners who are still heel striking. Adopting the mid-foot strike is important for runners who want to improve on their running technique and speed. With Skechers GOrun2, no matter how you force yourself to run heel strike, it forces you to land mid-foot for easier transition.” 
Available in the following Skechers’ stores: Glorietta 2, TriNoma, SM Mall of Asia, Robinsons Galleria, SM North Edsa-The Annex, Robinsons Place Manila, Lucky Chinatown, Market! Market!, Festival Mall, SM Fairview, SM Dasmarinas, Marquee Mall, SM Pampanga, Ayala Center Cebu – Active Zone, Abreeza Mall Davao, Gaisano Mall of Davao, SM City Davao, and Centrio Mall Cagayan de Oro. 

For more information, log onto www.skechers.com.ph, visit Facebook page SkechersPhilippines or follow SkechersPH on Twitter. 

Skechers GOrun 2 is designed to help you run faster with a mid-foot strike. 
Filipino top age grouper tri-athlete and Skechers ambassador Martin Lorenzo in his winning form with Skechers GOrun2.

Photo credits: Photovendo, Jose Ramizares, Pinoy Fitness

May 14, 2013

Alaska Brings FCBEscola Barcelona Football Camp To The Philippines


Alaska Ties Up With FCBEscola Football Camp, Sponsors Futkalero Children from Tondo


Alaska Milk Corporation brings FCBEscola, the world’s No. 1 ranked football club here in the Philippines to help develop children through sports programs such as the FCBEscola Barcelona Camp. The FCBEscola Barcelona Camp has already begun training kids last April 17 and will continue until April 21 at the Ayala Alabang Country Club.

What is better than playing against one of the best football clubs in the world? Being trained by them. 

Never in a million years did they thought that they will be able to see the world’s #1 ranked football club, FCBarcelona, in action, much less interact with them. But these promising young football talents from Tondo did just that and more. Thanks to the sponsorship of Alaska Milk Corporation, the five Futkaleros— Champ Cyrus Wico, Jonas Lorens Lavarias, John David Espiritu, Maria Rochel Mendaňo, and Roger Batiugas— were able to train under the FCBarcelona coaches Jordi Blanco and Jose Moratalla during the FCBEscola Philippines Barcelona Soccer Camp for the youth, a sports workshop that did not only aim to teach Filipino kids the rudiments and techniques in the game but also share with them the FCBarcelona values of teamwork and hard work. 

“Alaska has been there from the very start, even at that time when football was not very popular. It has been supporting the grassroots development of the sport and in training players. The annual Alaska Cup, is in fact, the biggest cup in the country, with thousands of players in a single day. So we were not surprised that Alaska lent their support to this project,” says Michael Reyes, organizer of the camp and Team Socceroo’s captain. 

Training Under World’s Best 

Excitement lit up the eyes of the five Futkaleros as they showed their moves to the coaches. They believe that the camp is a once-in-a-lifetime opportunity to improve their game, learn some new skills and incorporate a new strategy into their play. According to Reyes, the style of the Futkaleros is more freestyle. “I have seen them play and their commitment to the game is impressive. I know that they practice every day. They’re fast. They’re agile. Participating in the camp will help them develop their play more.” 

What kids will take away from the five-day camp is not just technique but the values: that football is not about winning but in playing your best and playing with your team. Steven Chua, Operations Director for FCBEscola Asia Pacific, relates, “I remembered a FCBarcelona camp in Singapore that we organized. After the camp, I asked one of the kids what he learned. He told me he learned the reasons why he has to move here, why he has to make a pass. Before, he just does it because he has to without even knowing why. He also learned that football is not about winning but playing the game.” 

More than a hundred kids, 6 to 14 years old, signed up for the camp held recently at the Alabang Country Club. They did not even mind the extra-ordinarily hot day, showing off their skills on the field, all of them eager to train under the very best in the world. World famous players Xavi Hernandez, Andres Iniesta and Lionel Messi were all products of FCBEscola 

Built Not As Important As Technique 

According to the organizers, the Futkaleros have the typical Filipino built, which unlike basketball, is suited to football. Filipinos are not as tall as other kids but they compensate with their incredible speed and agility. FCBarcerlona has members who have similar built but are still able to excel. In football, built is not as important as technique. 

“The style of football of FCBarcelona is the ‘most fit’ and ‘most matched’ [style] with Filipinos. They do not rely on size. In other sports, if you are big, you’d be a better player. In football, we rely more on technique, the passing, how the team plays. FCBarcelona’s style of football is not very individualistic. It emphasizes team play,” says Nicholas Reyes, FCBEscola camp organizer. 

Wanted: Healthy Body, Good Attitude And Passion 

There is also no age requirement, just a healthy body, good attitude and passion for the sport. Reyes emphasized good nutrition at an early age “as this will give children an edge in the sport.” Both exercise and proper diet are essential, especially to the significant number of Filipino kids, who have been found to suffer from undernutrition and overweight problems (National Nutrition Survey of FNRI-DOST, 2008). It is recommended that they eat a balanced set of meals and do more physical activity, which Alaska Milk Corporation has been advocating through their sports programs. 

For more information, log on to http://www.fcbescolaphilippines.com and www.alaskamilk.com.ph